Pay-Per-Click Advertising

Pay-per-click (PPC) is a paid internet advertising model that companies would use to drive traffic to websites. PPC is mostly used on search engines or social media platforms to advertise their business.

What is Google Adwords and Bing Ads?

Google Adwords and Bing Ads are a search triggered advertising service. These are the little ads you see above the fold on Google search results pages. Advertisers BID on specific keywords to trigger their ads to be displayed in the Google search results, and advertisers pay Google each time their ad is clicked on. Adwords is a fast way to acquire targeted traffic without doing months of SEO work, so it can be a great way to validate a business idea quickly.

What is Social PPC?

Social PPC is another form of paid advertising which is used only on Social Media platforms. These ads can be targeted to groups of users based on demographics, interest in topics, or other data gathered by the platform and will appear in a user’s “news feed” or “timeline”.

Here are the main benefits of PPC Advertising:

  • Cost effective – because you only pay the publisher when the ad is clicked, it can be good value for money. You can select a budget so you can control how much you spend
  • Targeted – you can choose your audience according to demographics like location, interests in topics, language and device
  • Measurable – PPC campaigns can be set up to carefully measure effectiveness which will allow you to determine exactly how much your return on investment is.
  • Fast – Organic search engine optimisation (SEO) tactics can take months to make a difference. By doing PPC you will see the impact almost immediately.
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